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FIRST LOOK/ ON TV/ SOUNDSCAN/ POWERBALL

FIRST LOOK
www.eonline.com

ON TELEVISION (WEDNESDAY 1/12/11)
PBS: American Masters (25th Season Premiere) at 8pm
ABC: Off The Map (Premiere) at 10pm
VH1: Celebrity Rehab 4 (Finale) at 10pm  

CBS and Warner Bros. Television are close to concluding a renewal deal for sitcom The Big Bang Theory over the next three seasons, cites Variety. The deal includes a total of 66 total episodes, 22 eps per season, at a license fee of around $4 million to $4.5 million per episode up from CBS’ present license fee of a tad more than $1 million per episode. The renewal pact will take the series through its seventh season.
(Source: Cynopsis)

Tr3s: MTV, Musica y Mas launches the US premiere of the Latin American novela Ninas Mal beginning next Monday at 7p with encore airings at 10p. Ninas Mal will air weeknights with 70 total episodes with English subtitles on the bilingual/bicultural network. The novela, a co-production of MTV Latin America and Sony Pictures also highlights 150+ songs during the season including the hit theme song Lolita by Mexican pop star Belinda. A companion website with information about the series can be found at ninas.tr3s.com.
(Source: Cynopsis)

Monday’s Bowl Championship Series national championship game on ESPN has become the most-watched program in cable television history. The Auburn versus Oregon game averaged 27.3 million total viewers, per Nielsen.
(Source: Cynopsis)

During its launch period of January 1-9, OWN: The Oprah Winfrey Network averaged a 0.55 rating and 505,000 total viewers in primetime. For these first days, OWN ranked 25th in primetime among ad-supported cable channels. Comparing OWN to Discovery Health Network, the channel it replaced, OWN increased total viewers by +49% in primetime and +56% in total day from the previous year. 
(Source: Cynopsis)

Kimora: Life in the Fab Lane debuted a fourth season on The Style Network last Sunday at 9p, tallying 414,000 total viewers and a 0.62 W18-49 rating.
(Source: Cynopsis)

E!’s season three finale of Kendra airing on Sunday at 10p averaged 1.8 million total viewers. The concluding episode also posted a 2.56 rating among W18-34 and a 1.80 rating with W18-49.
(Source: Cynopsis)

SOUNDSCAN (WEEK ENDING 1/9/11)
1) Taylor Swift – Speak Now – 52,028 (After 11 weeks – 3,012,359)
2) Nicki Minaj – Pink Friday – 38,642 (After 7 weeks – 890,483)
3) Bruno Mars – Doo-Wops & Hooligans – 38,175 (After 14 weeks – 495-937)

POWERBALL
Today’s Jackpot is $67 million

How To Play Powerball:
http://www.nylottery.org/ny/nyStore/cgi-bin/ProdSubEV_Cat_408_SubCat_1529465_NavRoot_320.htm

Powerball is played in 41 states.
http://www.powerball.com/powerball/pb_map.asp

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