FIRST LOOK
http://www.eonline.com/news
ON TELEVISION (TUESDAY 5/28/24)
FOX: Beat Shazam (Premiere) at 8pm
FOX: The Quiz with Balls (Premiere) at 9pm
NAT GEO: Fiennes: Return to the Wild (Premiere) at 10pm
NBC: America’s Got Talent (Premiere) at 8pm
UNIVISION: Golpe de Suerte (Premiere) at 8pm
Paramount Global and Charter Communications inked a multi-year distribution agreement for Paramount’s linear cable networks, and CBS owned-and-operated broadcast stations and direct-to-consumer streaming services. As part of the deal, the ad-supported versions of Paramount+ Essential and BET+ Essential, will be included at no additional cost to Charter’s Spectrum TV customers. Charter also will make Paramount’s direct-to-consumer products available for purchase to its Internet-only customers.
(Source: Cynopsis)
In an effort to engage Gen Z consumers, Walmart launched virtual experience Walmart Realm. “Walmartrealm.com pushes boundaries as a first-of-its-kind digital shopping experience with influencer-led virtual shops in immersive worlds,” wrote CMO William White in a blog post. “It’s fantastical, it’s inspirational and simply put: it’s a lot of fun. At Walmart, we’re embracing innovation with e-commerce experiences designed with the virtual world at the heart.” Three shops currently available offer fashion and beauty products.
(Source: Cynopsis)
TikTok has expanded its policies surrounding the restriction of state-affiliated media accounts, and issued an updated transparency report providing information on what it is doing to combat covert influence operations. “In the first four months of 2024, we disrupted 15 influence operations and removed 3,001 associated accounts,” said the company. “We found that a majority of these networks were attempting to influence political discourse among their target audience, including in relation to elections. “The move comes as TikTok faces a potential ban in the US.
(Source: Cynopsis)
Snap has redesigned its ad formats, including using its full-screen display to showcase ad offers and messaging, in order to unify the look and feel of promotions in the app. “We’ve focused on designing formats that drive the outcomes and objectives our partners are looking for, and these redesigned formats are helping to maximize the intentionality behind every action a Snapchatter takes on an ad,” said the company in a presentation. Snap is expanding its “Total Takeover” product suite, and plans to launch “a higher-impact AR product” that offers advertisers an all-day takeover of the Lens Carousel.
(Source: Cynopsis)
“After eight years, 14 seasons, 19 players, and over $1,000,000 awarded, Survivor is officially bringing the Sia Prize to a triumphant end!” posted “Survivor” host Jeff Probst after the show’s season 46 finale. Over the years, singer/songwriter Sia has awarded her favorite contestants with various amounts of money.
(Source: Cynopsis)
PGA stars wore red and black pins at the Charles Schwab Challengeover the weekend, in memory of Grayson Murray. The 30-year-old-golfer died by suicide after dropping out of the tournament claiming illness. Players also paused for a moment of remembrance after the final group teed off.
(Source: Cynopsis)
NBA sponsorship revenue reaches a new high, topping out at over $1.5 billion this season, a 7% increase from the last regular season. Like last season, the top three highest-spending categories across the league are Finance, Tech and Healthcare. The tech sector in particular had a very strong year, and is the biggest spender year-over-year thanks to a 26% increase.
(Source: Cynopsis)
Friday’s Panther’s/Rangers Eastern Conference NHL game on ESPN averaged 2.1 million total viewers and 850,000 A18-49, up 30% and 44% versus last year’s WCF game 2 on ABC and up 28% and 43% against TNT’s ECF game 2.
(Source: Cynopsis)
Season 17 of ITV’s “Britain’s Got Talent” is the biggest entertainment series of the year across the pond, averaging 7.1 million viewers including repeats.
(Source: Cynopsis)
Actor Johnny Wactor was shot and killed on May 26 after three suspects tried to steal the catalytic converter from his vehicle. He was 37. Wactor appeared from 2020-22 on soap opera “General Hospital,” where he was remembered as “truly one of a kind and a pleasure to work with every day.”
(Source: Cynopsis)
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