FIRST LOOK
http://www.eonline.com/news
ON TELEVISION (TUESDAY 2/10/26)
HULU: The Artful Dodger (Premiere)
NETFLIX: Motorvalley (Premiere)
Sunday’s Super Bowl halftime show starring Bad Bunny is expected to set a viewership record, topping the 133.5 million viewers who tuned in for Kendrick Lamar last year. As for the All-American Halftime Show, the alternative event drew up to 6.1 million concurrent viewers on its YouTube channel Sunday night, reports The New York Times.
(Source: Cynopsis)
Which Super Bowl advertisers really got their money’s worth this year?With some 30-second ads topping $10 million, audience engagement was the name of the game. EDO ranked Super Bowl spots based on how effectively they drove real consumer response using signals more predictive of future sales, and found the top performing ads were:
1. ai.com, Introducing ai.com :30 – 9.1x as much engagement as the median Super Bowl LX ad
2. Universal Pictures, Minions & Monsters :30 – 9.09x as much engagement
3. Lay’s, The Lay’s Challenge :30: – 7.1x as much engagement
4. Netflix, The Adventures of Cliff Booth :60 – 5.7x as much engagement
5. Dunkin’, Good Will Dunkin’ :60 – 5x as much engagement
6. Universal Pictures, Disclosure Day :60 – 4.7x as much engagement
7. Cadillac, The Mission Begins :30 – 4.3x as much engagement
8. Budweiser, American Icons :60 – 4.1x as much engagement
9. Invest America, Investing :30 – 4x as much engagement
10. Wegovy, A New Way :90 – 3.7x as much engagement
“When it comes to Super Bowl advertising, value propositions, familiar cultural cues, and compelling offers consistently drive measurable consumer response and predictive business outcomes,” said Laura Grover, SVP, Head of Client Solutions, EDO. “We saw this playbook employed effectively in both traditional Big Game categories like beer, snacks, and movies, as well as in fast-growing spaces like GenAI and GLP-1.”
(Source: Cynopsis)
TVision also weighed it with Super Bowl ad analysis, noting that Super Bowl spots with celebrities and pets usually perform well, and this year was no different.
(Source: Cynopsis)
The E.W. Scripps Company is selling its Court TV network to Law&Crime. The multiplatform true crime and legal content studio was created by ABC News Chief Legal Analyst Dan Abrams – who began his career at Court TV – and is now owned by media creator holding company Jellysmack. Scripps relaunched Court TV in May 2019 after acquiring the rights from Turner Broadcasting. “This move is consistent with the way Scripps has operated for nearly a century and a half: We identify where consumer behavior is headed, build and grow businesses that meet those evolving interests and make strategic decisions about how we unlock their greatest value – whether in our portfolio or through exits that strengthen our balance sheet and position us for the future,” said Adam Symson, Scripps president and CEO. “The Court TV brand we’ve built is a natural complement to Law&Crime’s existing library of crime and trial coverage.”
(Source: Cynopsis)
“Born to Bowl” debuts Monday, March 16 on HBO. The five-part docuseries follows five stars on the Professional Bowlers Association Tour.
(Source: Cynopsis)
Peacock will exclusively stream “Song Sung Blue” starting Friday, February 13. The film was released in theaters on December 25.
(Source: Cynopsis)
HBO Max’s “Heated Rivalry” has topped 10.6 million US viewers, with its season finale quadrupling its premiere viewership. The Canadian drama has doubled its audience since the final episode of its freshman run dropped on December 26, reports Warner Bros. Discovery.
(Source: Cynopsis)
Food Network’s “Worst Cooks in America” wrapped up its latest seasonlast week averaging .50 P25-54/.61 W25-54 Live+3 ratings, up double-digits vs. prior season (+19% and +15% respectively), and ranking in the top 5 non-news/sports ad-supported cable programs for P/W25-54 on Sunday nights during its run.
(Source: Cynopsis)
MEGA MILLIONS
Today’s Jackpot is $366 million.
(One ticket costs $5.00 as of April 2025)
You can now play in 43 states plus the District of Columbia and the U.S. Virgin Islands. NYLottery.NY.gov
Keely's Korner 