FIRST LOOK
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ON TELEVISION (TUESDAY 2/11/25)
HULU: Muslim Matchmaker (Premiere)
PRIME VIDEO: 50,000 First Dates: A True Story (Premiere)
SONY PICTURES CORE: Stags (Premiere)
VICE: Pitino: Red Storm Rising (Premiere) at 10pm
Viewership for the Super Bowl averaged 137.7 million,according to an AdImpact estimate. Peak viewership hit 152.4 million viewers at 8:16p, just before the halftime show. Linear accounted for 51% of all viewership, including 10% from Fox Deportes. Streaming made up for 49%, up from 41.5% last year, with Tubi at 18.7%, YouTube/YouTube TV at 12.8% and other streamers at 17.4%. AdImpact counted 115.5 million viewers for last year’s game, while Nielsen reported 123.4 million.
(Source: Cynopsis)
Nielsen Fast Nationals and Tubi/NFL First Party Analytics data projected an average audience across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties of 126 million viewers, a record high, and a peak audience of 135.7 million viewers from 8-8:15p in the second quarter. The game also saw record high streaming viewership via Tubi and NFL digital properties of 14.5 million.
(Source: Cynopsis)
Humor was present in 85% of Super Bowl ads (up from 71% in 2023), while celebrity appearances dropped to 54% (down from 77%), as brands prioritized storytelling and authenticity while breaking new ground in representation, reports XR Extreme Reach, based on insights delivered by XRIQ, XR’s AI-powered creative intelligence suite.
(Source: Cynopsis)
Titus Welliver is continuing his collaboration with Amazon after the upcoming third and last season of his Prime Video series, “Bosch: Legacy.” “As one iconic chapter closes with ‘Bosch: Legacy,’ we’re incredibly excited to begin a new journey with Titus Welliver,” said Vernon Sanders, head of television, Amazon MGM Studios. “His portrayal of Harry Bosch has defined a generation of crime drama, bringing unparalleled depth and authenticity to the role. We’re thrilled to continue our creative collaboration and can’t wait to see what comes next.”
(Source: Cynopsis)
Billy Magnussen (“The Franchise”) joins Sarah Goldberg to play a tech CEO in AMC’s untitled Silicon Valley-set drama, produced buy AMC Studios. Creator Jonathan Glatzer will executive produce with Gina Mingacci.
(Source: Cynopsis)
ITV announced new entertainment format, “The Neighbourhood,” which has families and households competing in a street-sized reality game. Hosted by Graham Norton, the 12-part series developed by Lifted Entertainment is headed for ITVq and ITVX next year.
(Source: Cynopsis)
Production is officially underway for the new talent competition show, “Song vs Dance,” from Smart Dog Media for Japan’s TV Asahi. It’s Asahi’s first co-production with a US-based partner.
(Source: Cynopsis)
Television executive and producer Kate Fenske is launching Hound, an independent production company that will develop and produce across television and film. “I founded Hound because everyone should have one in their corner, whether you’re a creator in need of a loyal champion, or a financier wanting a diligent producer to support the creative team and business imperatives,” said Fenske. “Having worked extensively on both sides of the creative table, as an executive and a producer, I’m excited to dedicate that collective experience to supporting talented writers and filmmakers in bringing their unique voices and ideas to fruition.” Fenske most recently served as Chief Creative Executive at Sister LA.
(Source: Cynopsis)
NBC has drawn another slew of A-listers for “SNL50: The Saturday Night Live Special.” Added to a list that already included Adam Driver, Ayo Edebiri, Bad Bunny, Dave Chappelle, John Mulaney, Kim Kardashian, Martin Short, Miley Cyrus, Paul McCartney, Paul Simon, Pedro Pascal, Peyton Manning, Quinta Brunson, Robert De Niro, Sabrina Carpenter, Scarlett Johansson, Steve Martin, Tom Hanks and Woody Harrelson are Adam Sandler, Amy Poehler, Andy Samberg, Chevy Chase, Chris Rock, Eddie Murphy, Fred Armisen, Garrett Morris, Jane Curtin, Jason Sudeikis, Jimmy Fallon, Kate McKinnon, Kenan Thompson, Kristen Wiig, Laraine Newman, Maya Rudolph, Molly Shannon, Pete Davidson, Seth Meyers, Tina Fey, Tracy Morgan, Will Ferrell, Will Forte, among others. The three-hour special airs Sunday, February 16 at 8p.
(Source: Cynopsis)
For the fourth year, BritBox will stream the 2025 EE BAFTA Film Awardsfor audiences in the US and Canada. The event airs from the Southbank Centre’s Royal Festival Hall on Sunday, February 16 at 2p.
(Source: Cynopsis)
AXS TV is holding a “National Guitar Day Celebration” today, an all-day homage to legendary rock and roll guitarists. The stunt kicks off at 8a.
(Source: Cynopsis)
Will do: New Fox News show “The Will Cain Show” averaged 2.86 million total viewers from its January 21 launch through February 6, according to Nielsen. That’s up 96% versus the same time last year, when “Your World with Neil Cavuto” held the 4p slot.
(Source: Cynopsis)
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