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NBCUniversal reports it has delivered the highest Olympic and Paralympic advertising revenue in history for Paris 2024, securing more advertisers than the Rio and Tokyo Games combined. Over 70% of Paris advertisers are new, with nearly $500 million coming from first-time sponsors. Digital ad revenue more than doubled the Tokyo Games, setting a record high. “The 2024 Paris Games have delivered a uniquely powerful halo for brands at an incredible scale with a highly engaged and passionate audience,” said NBCU Chairman, Global Advertising & Partnerships Mark Marshall. “Together, we have innovated the advertising experience with authentic and inspirational creative that is leaving a lasting impact on consumers.”
(Source: Cynopsis)
Norah O’Donnell will step down as anchor of “CBS Evening News” after the 2024 presidential election for a new role as a senior correspondent. She has anchored the “CBS Evening News” since 2019. “Together, our team has won Emmy, Murrow, and DuPont awards. We managed to anchor in-studio through COVID; we took the broadcast on the road from aircraft carriers to the Middle East, and around the world. We were privileged to conduct a historic interview with Pope Francis,” O’Donnell said in a note sent to staffers. “There’s so much work to be proud of! But I have spent 12 years in the anchor chair here at CBS News, tied to a daily broadcast and the rigors of a relentless news cycle. It’s time to do something different. This presidential election will be my seventh as a journalist, and for many of us in this business we tend to look at our careers in terms of these milestone events.”
(Source: Cynopsis)
Former Warner Music and Vivendi CEO Edgar Bronfman Jr. is reportedly still considering purchasing Paramount Group, talking to bankers about a possible competing bid to Skydance Media’s during the period when the content giant can shop for a better deal. Paramount’s controlling shareholder National Amusements agreed to be purchased on July 7 by Skydance Media and Red Bird Capital in a multi-step deal valued at around $8 billion. But the pact included the provision allowing Paramount to “go shop” for a better offer for a 45-day period, which will end August 21.
(Source: Cynopsis)
New York Democratic Congresswoman Kathleen Rice will serve as a political analyst for Scripps News, providing analysis on several programs throughout the week. Rice is an attorney and politician who most recently served in the U.S. House of Representatives as the member for New York’s Fourth Congressional District.
(Source: Cynopsis)
CNN’s new host-led travel series, “My Happy Place,” is in production from CNN Original Series and Boardwalk Pictures. The series will feature a different host for each of its six episodes: Alan Cumming, Taraji P. Henson, Simu Liu, Billy Porter, Octavia Spencer, and Questlove.
(Source: Cynopsis)
Acorn TV has renewed “Harry Wild” for a fourth season. Star and executive producer Jane Seymour (“Dr. Quinn Medicine Woman”) will reprise her role as Harry Wild, the titular amateur detective in the Irish mystery series. Production has just begun in Dublin, Ireland.
(Source: Cynopsis)
Tim Allen is heading back to ABC, as the network has picked up “Shifting Gears.” The comedy stars Allen as a widower and owner of a car restoration business and Kat Dennings as his adult daughter. Allen last was on the network from 1991-99 with “Home Improvement” and starred in “Last Man Standing” for six seasons before the show moved to Fox for its final three years. New showrunners will be selected after Mike Scully and Julie Thacker Scully (“The Simpsons,” “Duncanville”), who also wrote and ran the pilot, left amicably.
(Source: Cynopsis)
An all-new season of “90 Day Fiancé: Before the 90 Days,” featuring a new cast, returns to TLC and Max on September 1 at 8p. This season, the Americans travel to Nigeria, Philippines, Ghana, Poland, Brazil, Jordan, South Africa, and Croatia to finally meet their partners face to face.
(Source: Cynopsis)
Apple TV+’s 10-episode medical drama series “Midnight Family,” will debut with two episodes on September 25, followed by one new episode every Wednesday through November 20.
(Source: Cynopsis)
Tastemade has partnered with Freemantle to acquire six premium lifestyle series starring chef Jamie Oliver. Three of the acquired titles – “Jamie Oliver Cooks the Mediterranean,” “Jamie Oliver’s 5 Ingredient Mediterranean Meals,” and “The Great Cookbook Challenge with Jamie Oliver” – will premiere in the US on the Tastemade streaming channel in August. All three titles are tied to Oliver’s most recent cookbook, “5 Ingredients Mediterranean.”
(Source: Cynopsis)
Stonecutter Media has acquired North American rights to feature thriller “The Path,” which will debut theatrically on September 12 in New Jersey and September 19 in Beverly Hills. The feature will be tentatively released digitally September 24 on streaming/TVOD on VUDU, Amazon, Apple TV, and iTunes, as well as on most major cable and satellite on demand platforms in the US and Canada.
(Source: Cynopsis)
Seth Meyers’ new comedy special debuts this fall on HBO. The comedian, writer, and host of “Late Night with Seth Meyers” taped his first HBO comedy special in front of a live audience in June at The Vic Theatre in Chicago.
(Source: Cynopsis)
USA Network’s failed lawsuit against WWE predecessor WWF back in 2000 does not bode well for Warner Bros. Discovery’s current lawsuit against the NBA, according to a LightShed Partners blog post. Like WBD, USA had a contract with WWF that allowed it to match a third-party agreement for a rights package. The courts found for WWF, saying the matching offer “must meet and correspond with the offer in every respect.” “Based on the WWF/USA case, “the odds feel low,” LightShed Media Partner and Media and Technology Analyst Rich Greenfield tells Cynopsis. In its complaint, Warner Bros. Discovery argued the NBA brings “intangible and incalculable benefits” to the company’s business and asked for “preliminary and permanent injunctive relief” to prohibit the NBA from licensing the rights to Amazon, adding that if relief is not granted, it expects “monetary damages” from the league. Says Greenfield, “It feels like WBD is looking to get paid to go away. Unclear whether they really believe they can win.”
(Source: Cynopsis)
In another legal update, the judge assigned to the WBD/NBA case, Joel M. Cohen, advised the parties that as a partner at David Polk, he represented the St. Louis Spirits, a former ABA team, in a media rights revenues case brought against the NBA and four NBA teams. The case was settled in 2014. Cohen said, “I do not believe this raises any recusal issues.”
(Source: Cynopsis)
T-Mobile is offering 3 months of TrilllerTV+ free to new and returning customers until August 6. TrillerTV+ offers boxing, pro-wrestling, MMA, soccer and sumo, as well as live events weekly.
(Source: Cynopsis)
FOX News Channel (FNC) finished the month of July as the most watched network in all of television in weekday primetime, delivering 3.5 million viewers and 498,000 in the 25-54 demographic, growing its audience 120% year-over-year in total viewership and attracting 236% more viewers in the news demo. In total day, FNC drew 1.9 million viewers and 268,000 in the 25-54 demo, more than doubling its demo audience.
(Source: Cynopsis)
The opening Sunday of Paris Olympics competition on NBC, Peacock, and across NBCUniversal platforms posted a Total Audience Delivery (TAD) of 41.5 million viewers, according to custom fast national data from Nielsen and Adobe Analytics – nearly doubling the opening Sunday of competition for the Tokyo Olympics (21.7 million across all platforms). Beginning with Friday’s Opening Ceremony, NBCUniversal averaged 34.5 million viewers in Total Audience Delivery over three days across the combined live Paris Prime (2p-5p) and US primetime time periods – up 79% from Tokyo (19.3 million).
(Source: Cynopsis)
Food Network’s “Bobby’s Triple Threat” scored a season high 0.57 P25-54 / 0.72 W25-54 Live+3 rating Tuesday night, marking double-digit growth vs. prior six-week timeslot benchmarks (+73% and +67% respectively), making the channel the No. 1 non-news/sports cable network among W25-54 in Primetime. To date, the season has been seen by more than 5.6 million P2+ viewers.
(Source: Cynopsis)
FOX Business Network closed the month of July as the highest rated business network, delivering its first ever monthly win in primetime viewers. July’s highest-rated business news program, FBN’s “Kudlow,” delivered 305,000 total viewers.
(Source: Cynopsis)
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