FIRST LOOK/ ON TV/ MEGA MILLIONS

FIRST LOOK
http://www.eonline.com/news

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The opening ceremony for the Tokyo Olympics drew a US broadcast audience of 16.7 million, according to early data, down 37% versus the 2016 Games in Rio de Janeiro, and down 59% since the 2012 Olympics in Beijing. But the ceremony delivered significant impact for brands, according to Phoenix MI data comparing A25-54 numbers versus prior year benchmarks. Brand recall and message memorability were up +39% and +31%, respectively, vs. all brands in the 2016 Rio Opening Ceremonies, and brand recall and message memorability were up +25% and +21%, respectively, vs. the same brands’ prior year norms. “Enjoying the Games is not a linear sprint, but a multi-screen relay – and we know our platform will deliver for advertisers in delivery and impact,” said Mark Marshall, President Advertising and Partnerships, NBCUniversal. “Our teams are speaking to our partners every single day to ensure we help them achieve their goals throughout the Games.”
(Source: Cynopsis)

The first full day of the Olympics rose 26% from the Opening Ceremony the night before, delivering an 8.2 HH rating across NBC, USA Network, NBCSN and CNBC, according to Nielsen. NBC reported its streaming service, Peacock, notched its most-consumed Saturday since launch, and NBC Sports Digital set a record for the most streamed Olympics primetime show ever, averaging 648,000 viewers per minute.
(Source: Cynopsis)

Blumhouse Television and WWE are teaming for scripted series “The United States of America Vs. Vince McMahon,” about the Chairman and CEO of World Wrestling Entertainment. McMahon, Kevin Dunn, WWE Executive Producer & Chief of Global Television Distribution and Blumhouse’s Jason Blum, Chris McCumber and Jeremy Gold will executive produce the project.
(Source: Cynopsis)

Lifetime has greenlit original movie “Don’t Sweat the Small Stuff: The Kristine Carlson Story” (wt), with Heather Locklear (“Melrose Place”) set to star in the true story of a woman who rebuilt her family after the unexpected loss of her husband. It’s the first project for executive producer Meghan McCain, who recently announced her departure as co-host of daytime talk show “The View” at the end of the month. The biopic will be filmed in Nashville and premiere later this year on Lifetime.
(Source: Cynopsis)

Patricia Heaton (“The Middle”) is set to star in an untitled comedy that has received a script-to-series commitment at Fox. Heaton will also exec produce the project, produced by Fox Entertainment and Kapital Entertainment.
(Source: Cynopsis)

Fabel Entertainment announced that author Cherie Dimaline (“Retreat”) and showrunner Kai Wu (“Hannibal”) have signed on to the production company’s first horror/fantasy series, “Empire of Wild.” Based on the bestseller by Dimaline, the atmospheric horror is grounded in indigenous folklore.
(Source: Cynopsis)

HGTV picked up 16 more episodes of “Fixer to Fabulous,” starring renovation and design experts Dave and Jenny Marrs, for a third season. The series attracted more than 35 million viewers in season two.
(Source: Cynopsis)

TIME Studios, Trevor Noah’s Day Zero Productions, Sugar23 and P&G Studios are teaming up on “The Tipping Point,” a docuseries that explores the rapidly shifting developments across our culture. Michael Sugar, Ashley Zalta and David Hillman of Sugar23, Ian Orefice and Alexa Conway of TIME Studios, and Trevor Noah and Haroon Saleem of Day Zero Productions will all serve as executive producers, with executive Ashley Dizon overseeing the project on behalf of Day Zero Productions. For P&G Studios, the executive producers overseeing the project are Carrie Rathod, Marc Pritchard, and Kimberly Doebereiner. Norman Aladjem, Derek Van Pelt and Sanaz Yamin of Mainstay Entertainment will also serve as executive producers.
(Source: Cynopsis)

Universal Pictures and Peacock are teaming with with Blumhouse and Morgan Creek to grab worldwide rights for a new, three-film “Exorcist” franchise that has Ellen Burstyn reprising the role she played in the 1973 original. Leslie Odom Jr. (“Hamilton”) will play the father of a possessed child. The first film is slated to be released theatrically in October, 2023.
(Source: Cynopsis)

TV producer Jesse Fawcett, co-founding partner of Essential Media Group, has launched Fireworks Media Group, a North American-based production company to develop and produce premium unscripted and scripted content. The company is starting off with new series “Pamela Anderson’s Home Reno Project” (wt) for HGTV Canada.
(Source: Cynopsis)

“The Morning Show” sustained $44 million in losses due to the pandemic, say the Apple TV+ drama’s producers, and they want Chubb National Insurance Company to pony up. While Chubb claimed it didn’t have an obligation to cover Covid-related losses, Always Smiling Productions is suing the company, saying it “did nothing in selling the policy to Always Smiling to limit its liability for virus or pandemic-associated risks.” Season two of “The Morning Show” is slated to premiere Friday, September 17.
(Source: Cynopsis)

Peacock ordered a five-episode limited series spun off from daytime’s “Days of Our Lives.” “Days of Our Lives: Beyond Salem” will include both past and current cast members of the soap.
(Source: Cynopsis)

Fox set premiere dates for its fall slate, starting Monday, September 20at 8p with the season five premiere of “9-1-1,” followed by the series bow of ballet drama “The Big Leap.” Tuesday, September 21 brings the season five debut of “The Resident,” preceding new drama “Our Kind of People,” while new competition series “Alter Ego” landed the plum spot of Wednesday at 9p after the season six premiere of “The Masked Singer.”
(Source: Cynopsis)

B.J. Novak’s upcoming comedy anthology series is untitled no more.“The Premise,” created and hosted by the “The Office” alum, uses comedy to engage with big issues. The first two episodes premiere Thursday, September 16 on FX on Hulu.
(Source: Cynopsis)

MTV’s “Ridiculousness” spin-off, “Messyness,” kicks off with a one-week special event starting Monday, August 23 with two episodes each night, at 7p and 7:30p. Nicole “Snooki” Polizzi (“Jersey Shore”) hosts the comedy clip series.
(Source: Cynopsis)

Dog behavior expert Cesar Millan takes on challenging cases in “Cesar Millan: Better Human Better Dog” starting Friday, July 30 at 9p. The show will be simulcast on Nat Geo and Nat Geo WILD, with encores Sundays at 8p and 9p on Nat Geo WILD and Wednesdays on Disney+.
(Source: Cynopsis)

Showtime’s “Dexter” returns for a new, limited series run on Sunday, November 7 at 9p. The serial killer drama originally aired from 2006-13.
(Source: Cynopsis)

Season three of Fuse’s “Made From Scratch” launches Wednesday, September 15 at 10p. Artists preparing their favorite foods will include actress Becky G, Dominican singer-songwriter María Isabel, Mexican-American artist Omar Apollo, rapper Smino, R&B singer, Joyce Wrice, singer-songwriter and actress Tinashe, media personality and host Dumbfoundead and rapper Guapdad4000.
(Source: Cynopsis)

“The Wine Show” returns to Sundance Now for season three on Thursday, July 19. Matthew Goode, Matthew Rhys and James Purefoy are joined this time around by a new member of the team, Dominic West (“The Hour”).
(Source: Cynopsis)

Drama “Mystery Road” debuts on Ovation TV on Monday, August 23. The six-parter focuses on a detective forced to work with a tough local cop.
(Source: Cynopsis)

Verizon Media’s short-form video network, In The Know, announced “Money With Marsai Martin,” featuring the “black-ish” actress. The new series aims to teach diverse Gen Z the fundamentals of financial literacy.
(Source: Cynopsis)

“90 Day Fiance: The Other Way” returns Sunday, August 29 at 8p. The spin-off will include two new couples looking for happily-ever-after abroad, and four returning pairs fighting to make their relationships work.
(Source: Cynopsis)

Vontélle Eyewear is partnering with ViacomCBS Consumer Products for a children’s eyewear line centered around Nickelodeon characters. Vontélle will create eyewear frames using characters from Nickelodeon shows like “Baby Shark’s Big Show!”, “PAW Patrol,” “SpongeBob SquarePants,” “Rugrats,” “Teenage Mutant Turtles,” and more.
(Source: Cynopsis)

The Producers Guild of America is getting personal. The 33rd Annual Producers Guild Awards will take place Saturday, February 26, in person. The first batch of nominations will be announced January 27.
(Source: Cynopsis)

ID series “Disappeared” is being released as a podcast. Starting with the first of its nine seasons, the audio version of the show will be released on August 5, with new episodes dropping weekly on Thursdays.
(Source: Cynopsis)

Apple TV+ reports the season two premiere of comedy “Ted Lasso” was its best premiere day, and largest opening weekend ever. The show increased its viewership by six times over season one.
(Source: Cynopsis)

MEGA MILLIONS
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