FIRST LOOK/ ON TV/ MEGA MILLIONS

FIRST LOOK
http://www.eonline.com/news

ON TELEVISION (TUESDAY 1/12/21)
BYUTV: Survivalists (Premiere) at 9pm
CW: Two Sentence Horror Stories (Premiere) at 8pm
CW: Trickster (Premiere) at 9pm
FOX: The Resident (Premiere) at 8pm
FOX: Prodigal Son (Premiere) at 9pm
HGTV: Fixer to Fabulous: Life on Marrs (Premiere) at 8pm
NAT GEO: Port Protection Alaska (Premiere) at 9:30pm
TLC: Unpolished (Premiere) at 10pm

Over at CNN, Jake Tapper has been promoted to the net’s lead Washington, D.C. anchor. He’ll have an hour added to his daily show, which will take an hour from “The Situation Room with Wolf Blitzer” and air from 4-6p. Beginning January 24, Tapper and Dana Bush will anchor Sunday’s “State of the Union” together. Jim Acosta has been named anchor and chief domestic correspondent, and Abby Phillip will handle anchoring duties for “Inside Politics Sunday.”
(Source: Cynopsis)

Parler filed a lawsuit against Amazon, accusing the company of an antitrust violation after Amazon cut its web services. Parler went dark early Monday morning.The suspension “is apparently motivated by political animus,” said Parler, which is seeking a temporary restraining order, as well as damages. In the wake of the Capitol riot, Amazon, as well as Apple and Google, have contended the microbloggoing site encourages or incites violence.
(Source: Cynopsis)

Facebook is suspending all political spending. “Following last week’s awful violence in D.C., we are pausing all of our PAC contributions for at least the current quarter, while we review our policies,” said Communications Director Andy Stone.
(Source: Cynopsis)

CBS Television Distribution has been rebranded to CBS Media Ventures. “Syndication has traditionally meant distribution, but as the media landscape has evolved so have we,” said Steve LoCascio, president of CBS Media Ventures. “In addition to our core business of producing and distributing leading first-run series, we also have a robust ad sales and partnerships business, create digital content for multiple platforms and run the lifestyle network Dabl. This new name better reflects who we are and positions us for limitless opportunities in the future.” The division produces or distributes series including “Judge Judy,” “Jeopardy” and “The Drew Barrymore Show.”
(Source: Cynopsis)

Despite the hefty price of a Super Bowl ad, the big game still represents an opportunity for marketers to realize a strong ROI, according to Kantar. In last year’s game, the average cost of a 30-second commercial was $5.25 million, up 9% over the average price paid for a 30-second commercial five years ago, and a 20% increase over the lowest price paid in the last five years. This year’s Super Bowl LV pricing is expected to reach $5.6 million for a 30-second commercial, setting a new high with a 7% increase over last year. Still, “In most cases, Super Bowl ads have delivered a significant lift in brand equity, increased social conversations and immediate sales gains, resulting in very strong ROI,” said Alfredo Troncoso, Partner for Brand & Marketing ROI at Kantar. “Indeed, we’ve found that a Super Bowl ad is typically more than 20 times effective than a typical TV ad when it comes to driving brand perceptions.”
(Source: Cynopsis)

Nielsen’s local ratings service accreditation by the Media Rating Council has been put on hiatus due to the COVID-19 pandemic. In the past, Nielsen families were recruited and technicians entered their homes to install and monitor equipment, but the health crisis has made people hesitant about allowing technicians into their homes. “The hiatus will provide the time required to transform the way we manage our panels, from a fully in-person model to one that relies on remote techniques, and improve the overall performance of the sample,” said a Nielsen spokesperson.
(Source: Cynopsis)

HBO Max has given a series order to “And Just Like That…”, reuniting Sarah Jessica Parker, Cynthia Nixon and Kristin Davis (but no Kim Cattrall) for a continuation of their “Sex and the City” characters’ story. From executive producer Michael Patrick King, the Max Original series is based on the book, Sex and the City, by Candice Bushnell and the original TV series created by Darren Star. The show will follow Carrie, Miranda and Charlotte as they navigate the complicated reality of life and friendship in their 50s. Cattral has made no secret of her disinclination to reprise her role of Samantha, saying in a 2017 interview, “I played the part past the finish line and then some.” The ten-episode, half-hour series is scheduled to begin production in New York in late spring.
(Source: Cynopsis)

Netflix has a Hart. Kevin Hart and his HartBeat Productions signed a first-look deal with the streamer calling for the A-lister to star in and produce four films. Also on Netflix: Manuel Garcia-Rulfo (“From Dusk Till Dawn: The Series”) will star in David E. Kelley’s “The Lincoln Lawyer,” which landed a series order.
(Source: Cynopsis)

FX has ordered “Pistol,” a limited series about Sex Pistols guitarist Steve Jones, based on his 2018 memoir, Lonely Boy: Tales From a Sex Pistol. The six parter from Danny Boyle (“Slumdog Millionaire”), who will also serve as Executive Producer and director, was created by Craig Pearce and written by Pearce and Frank Cottrell Boyce. Jones, Boyle and Pearce serve as Executive Producers alongside Gail Lyon, Anita Camarata, Tracey Seaward, Paul Lee, Hope Hartman and wiip.
(Source: Cynopsis)

Idris Elba’s (“Luther”) Green Door Pictures and Kris Thykier’s (“Riviera”) Archery Pictures are entering a joint venture for film and TV projects. “Building Green Door has been a steep learning curve and a thrilling ride,” said Elba. “I’m incredibly proud of what we’ve achieved. Now I believe we are ready to take the next step in our growth as a company, and our alliance with Archery will facilitate and accelerate that process.”
(Source: Cynopsis)

Joe Barton (“Giri/Haji”) has taked over as showrunner and EP of HBO Max’s upcoming “The Batman.” Terence Winter (“Boardwalk Empire”) left the series in November.
(Source: Cynopsis)

Paranormal investigator Ben Hansen reopens UFO case files, hidden from the public for decades, in the new series, “UFO Witness,” launching Thursday, January 14 on Discovery+.
(Source: Cynopsis)

“American Greed,” CNBC’s longest-running series, launches season 14 on Monday, January 18 t 10p. First up: an episode focused on the rise and fall of Stormy Daniels’ former lawyer, Michael Avantti.
(Source: Cynopsis)

Crime drama “Blue Ridge” makes its TV premiere on INSP on Saturday, March 13 at 8p. “The Western-adjacent film fits perfectly with INSP’s programming,” said Doug Butts, SVP of Programming. “Our viewers are drawn to content that embodies the spirit of justice and they admire strong characters who are champions for those who can’t fight for themselves.”
(Source: Cynopsis)

New episodes of OWN reality series “Love & Marriage: Huntsville” launch Saturday, January 30 at 9p. Season 2 picks up with the Black Lives Matter movement and the coronavirus pandemic.
(Source: Cynopsis)

Season 14 of “Murdoch Mysteries” premieres Saturday, February 20 at 7p, as part of Ovation TV’s Mystery Alley programming block.
(Source: Cynopsis)

HBO Max has acquired the first season of Spanish language dramedy“Perfect Life” (“Vida Perfecta”)following women as they navigate the humiliations and celebrations that come with being a thirty-something millennial. Season one will debut on Thursday, January 21; HBO Max will co-produce an original second season of the series with Movistar+.
(Source: Cynopsis)

Air dates for Nat Geo docu-specials “North Korea: Inside the Mind of a Dictator” and “The New Air Force One: Fortress” have shifted from January 18 to Monday, February 15 at 8p and 10p, respectively.
(Source: Cynopsis)

Hulu cut the price of its basic, ad-supported service to $2/month for US college students. The regular price is $6. Eligible students will get the lower rate as long as they can verify their student status.
(Source: Cynopsis)

Sunday’s wildcard playoff game on NBC scored a 6.0 rating among A18-49 and 20.8 million viewers in fast affiliate numbers, up from 3.8 and 13.77 million for NBC’s game last week.
(Source: Cynopsis)

The Sunday, January 3 season premiere of HGTV’s “Home Town” delivered a .91 Live+3 rating among P25-54 and a 1.16 Live+3 rating among W25-54. Attracting more than 5.2 million total viewers, the episode also earned a 1.40 Live+3 rating among upscale W25-54, a 1.19 among P2+ and a 2.20 Live+3 household rating.
(Source: Cynopsis)

Bob Read, an “Inside Edition” producer since 1990, died of COVID-19. He was 60. Read was diagnosed with the virus on December 18. “His colleagues remember him as a brilliant journalist with extraordinary work ethic, as a devoted friend, and for the way he lit up when he would talk about his adored wife, Michele, and two children,” said “Inside Edition.”
(Source: Cynopsis)

Pat Loud, matriarch of TV’s first reality show, died January 10 at age 94. Loud was the mother of five in PBS documentary series, “An American Family” (1973).
(Source: Cynopsis)

MEGA MILLIONS
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