FIRST LOOK
http://www.eonline.com/news
ON TELEVISION (TUESDAY 2/4/20)
DIY: Buying Off The Grid (Premiere) at 9pm
HGTV: Unsellable House (Premiere) at 9pm
SHOWTIME: Inside The NFL (Finale) at 9pm
Ad spend for Super Bowl LIV hit a record $435 million, according to preliminary estimates from Kantar Media. There was a total of 51 minutes, 15 seconds of national commercial time from paying sponsors, the NFL and Fox-owned networks – the third highest total on record – accounting for 24% of total broadcast time. Biggest spender was Anheuser Busch InBev (an estimated $41 million), followed by PepsiCo ($31 million), Procter & Gamble ($30 million) and Amazon ($26 million).
(Source: Cynopsis)
The most-viewed Super Bowl ads on YouTube on game day were Amazon (#BeforeAlexa), Facebook (Ready to Rock?), Jeep (Groundhog Day), Hyundai (Smaht Pahk) and T-Mobile (Anthony Anderson’s Mama Tests T-Mobile’s 5G Network). Viewership of Super Bowl ads on YouTube during the game were up 30% over 2019, said the company.
(Source: Cynopsis)
But what was the most effective Super Bowl ad? The spot most likely to have the biggest impact on brand and business metrics was Google’s tearjerker “Loretta,” according to video ad tech company Unruly, followed by Cheetos’ “Can’t Touch This” and New York Life’s “Love Takes Action.” Jeep’s “Groundhog Day” was most likely to make people laugh.
(Source: Cynopsis)
In another take, Realeyes ranked Super Bowl ads according to viewer attention and emotion. This year’s top commercial spots, according Realeyes’ Interest score, were: Mountain Dew Zero Sugar’s “As Good As The Original”; Avocados from Mexico Shopping Network; Rocket Mortgage’s “Momoa at Home”; P&G’s “When We Come Together, an Interactive Super Bowl Party, America’s Choice”; and Pepsi Zero Sugar’s “Done Right.”
(Source: Cynopsis)
Jeff Bezos is being sued by Hollywood talent manager Michael Sanchez. The Amazon founder and CEO and his security consultant are being accused of defaming Sanchez, the brother of Bezos’ girlfriend, Lauren Sanchez, by telling journalists that Sanchez had leaked graphic photos of Bezos to the National Enquirer. “My family is hurting over this new baseless and untrue lawsuit and we truly hope my brother finds peace,” said Lauren Sanchez.
(Source: Cynopsis)
LBI Media has renamed itself Estrella Media. “Our new name, logo and mission speak to our company today and for the future, while aligning our television, radio and digital platforms under a single overarching brand,” said Peter Markham, CEO of Estrella Media. “It also reflects the significant role Hispanics play in American culture and how we as a company can connect and inspire everyone we touch.” The Spanish-language media company, parent of Estrella TV, emerged from bankruptcy in October.
(Source: Cynopsis)
Smithsonian Channel has ordered Ice Airport Alaska, a six-parter from Rare TV. Filmed at Ted Stevens Anchorage International – the only hub airport in the world that operates in temperatures as low as -38 Fahrenheit and contends with regular wind speeds of over 100mph – the series is set to debut this fall.
(Source: Cynopsis)
Romesh Ranganathan (Just Another Immigrant) inked a first-look deal with Comcast-backed Sky Studios. The British comedian and his production partner, Benjamin Green, will develop new projects.
(Source: Cynopsis)
Production is underway in Atlanta for TV One original Coins for Love, reports the net. The film, a sequel to Coins for Christmas, is slated to debut in August.
(Source: Cynopsis)
New episodes of Lifetime’s revival of Supernanny move to 9p starting Friday, February 7. The previous week’s episode airs at 8p; after the new ep at 9p, encores will air until midnight every week.
(Source: Cynopsis)
ID’s The Green River Killer: Mind of a Monster includes the chilling confessions of serial killer Gary Ridgway (sample: “I was just going for the count”). Special airs Monday, February 17 at 9p.
(Source: Cynopsis)
The Hidden Kingdoms of China, narrated by Michelle Yeoh (Crazy Rich Asians), premieres Saturday, February 22 at 9p on Nat Geo. “We’ve been given extraordinary access to venture into China’s most remote, wildest realms to capture the real-life drama of some of its most magnificent and mysterious animals and reveal never-before-seen behaviors,” says Geoff Daniels, EVP of global unscripted entertainment for National Geographic Global Networks. Natural history event has an extended five-episode run on Nat Geo WILD, starting March 23.
(Source: Cynopsis)
CBS Saturday morning series Mission Unstoppable marks Black History Month with episodes spotlighting the accomplishments of women of color in science, technology, engineering and math professions. Series produced by Litton Entertainment is hosted by Miranda Cosgrove (iCarly), who also exec produces with Geena Davis.
(Source: Cynopsis)
Smithsonian Channel kicks off its sixth-annual Black History Month initiative tonight with screenings of Black in Space: Breaking the Color Barrier across 19 markets this February. Working in partnership with Comcast, Charter and Altice, Smithsonian Channel is sharing film with local communities in an effort to shine a light on unsung heroes of the African-American community. “We are thrilled at our partners’ continued commitment to bring these diverse and illuminating stories to audiences across the country,” said Charles Poe, SVP Global Production and Emerging Technology, Smithsonian Channel.
(Source: Cynopsis)
For the first time, the 2020 Billboard Latin Music Awards Finalists will be announced during an exclusive global live stream. The InstaLive event will feature interviews with music industry personalities, finalists’ reactions and guest appearances, on Wednesday, February 5 at 12p.
(Source: Cynopsis)
To celebrate the 200th episode of Impractical Jokers, airing Thursday, February 13 at 10p, truTV is running a marathon of the show from Sunday, February 9 at 1p to Thursday, February 13 at 9p.
(Source: Cynopsis)
The next wave of presenters announced for the Oscars includes Utkarsh Ambudkar, Salma Hayek, Brie Larson, Spike Lee, Ray Roman and Rebel Wilson. Awards show airs on ABC Sunday, February 9 at 8p.
(Source: Cynopsis)
J.K. Simmons (Whiplash) and Bruce Dern (Mr. Mercedes) are onboard Amazon Prime’s Goliath for the legal drama’s fourth and final season…Mike Colter (Evil) is joining Hulu anthology series Monsterland, according to Deadline… Toni Collette (Unbelievable) is set to star in Netflix’s Pieces of Her.
(Source: Cynopsis)
Sunday’s Super Bowl LIV on Fox delivered nearly 100 million viewers, with 69% of homes with televisions in use tuned in. Jennifer Lopez was the top social talent account of the game with 2.2 million engagements. Kansas City Chiefs’ QB Patrick Mahomes was the most socially engaging athlete account associated with the Super Bowl, with over 514,000 engagements.
(Source: Cynopsis)
The post-Super Bowl season three premiere of The Masked Singer on Fox averaged an 8.1 Live+SD rating and 23.7 million viewers, making it TV’s highest-rated entertainment telecast of the season, as well as the highest-rated and most-watched episode in the show’s history.
(Source: Cynopsis)
Discovery Inc. January highlights include: Discovery’s Gold Rush was the month’s #1 cable series among M18-34 (excl. sports/news), and Friday’s #1 series on all of TV (excl. sports) among M18-49…TLC ranked as the #1 cable network among W25-54, #2 among W18-49/18-34, and #3 among P25-54/18-49…HGTV finished among Primetime’s top 10 cablers by ranking #4 for upscale W25-54, #6 for upscale P25-54, and #5 for W25-54…Food Network ranked as a top 10 cable network among both W25-54 (#9) and P25-54 (#10)…ID was #1 in cable for W25-54 during Total Day and in the top 10 (#8) for W25-54 in Prime…Travel Channel posted its highest-rated January ever among W25-54…and Science Channel saw double-digit ratings increases versus year-ago in Prime among P25-54 (+10%) and W25-54 (+33%).
(Source: Cynopsis)
MEGA MILLIONS
Today’s Jackpot is $168 million
You can now play in 43 states plus the District of Columbia and the U.S. Virgin Islands.
Keely's Korner 